ASI Show!
Advertising Specialty Institute seminars. ASI organizes educational conferences for the advertising specialty industry (aka Promotional Products). Gockley is scheduled to lead 5 different educational seminars at ASI regional conferences over the year.
Close That Sale: Learn Proven Negotiation Tactics
You’ve got the appointment, but can you close the deal? Learn proven techniques to handle virtually every objection you might hear on a sales call, so you can convince your clients to sign on the bottom line. Plus, in this interactive sales clinic, you’ll be able to role play a sales call to see if you have what it takes to overcome the toughest buyer objections.
Jan 17, 2012 – Orlando
Feb 2, 2012 – Dallas
Apr 3, 2012 – San Diego
May 9, 2012 – New York
Your Brand in Cyberspace: Create a Killer Online Presence ADVANCED
Your company’s online presence is critical to your success today – and even more so in the future. Your website is the centerpiece of your brand, but 95% of companies still have no idea how to implement engagement into their overall online branding and e-commerce strategy. Social media, search, syndication, content, video and link/content-sharing present fantastic new opportunities to drive traffic and reach new audiences, but are often under-used and misunderstood. We’ll arm you with knowledge of how to manage Facebook, Twitter, SEO and Web analytics and track ROI with your online programs.
Jan 17, 2012 – Orlando
Feb 2, 2012 – Dallas
Apr 3, 2012 – San Diego
Make More Money: 30 Sales Ideas in 60 Minutes
Are you looking for tangible ways to increase your sales performance? Do you want to develop new prospects and grow your existing client base? If so, don’t miss this interactive session where 30 tangible yet creative sales ideas will be brought to life. Once implemented, these sales ideas will help you become better as a sales professional and give you the extra edge you need in 2010 and beyond.
May 9, 2012 – New York
Compete With Ad Agencies to Build Sales
The most successful distributors don’t just provide products – they generate ideas. In this high-powered session, learn five ways to give your distributor firm an ad agency feel and win over larger, more lucrative clients. Smart distributors have a definite advantage over advertising agencies – they’re promotional products experts, plus they can market themselves as full-service agencies capable of developing campaigns, creating websites, building displays, designing logos and printing brochures.
Feb 2, 2012 – Dallas
Apr 3, 2012 – San Diego
Be a Lead Generating Machine; Unexpected Ways to get new clients
Learn unique but proven techniques to start getting better-quality leads and clients today. In this session you'll discover:
•The best tactics to find the "real" buyers in an organization
•How to find more clients at companies you already work with
•Networking strategies that actually work.
May 10, 2012 – New York